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好書熱銷
真的很實用 一定要讓你知道
博客來專業及教科書及政府出版品-管理類分類熱門推薦
想看更多[Retailing Management 9/E]的詳細說明嗎
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內容簡介 Features
1.New Focus on Big Data and the Use of Analytical Methods in Retailing
2.New Attention to Social Media
3.New Illustrations of Mobile Channel as Part of a Multichannel Offering
4.New Discussions on Social Responsibility of Retailers
5.New Focus on Globalization of the Retail Industry
6.New Pedagogical Feature in each chapter
7.11 New Cases
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